Official statement about confusion of Lii Song / Lii Audio
Since our foundation in 2016, the Lii Song team has been dedicated to researching and developing our exquisite full-range drivers and speakers. Thanks to the support of tens of thousands of audiophiles worldwide, we have established a respected position in the audio community.
Initially, our team operated under the name “Lii Audio.” However, in 2019, we parted ways with a former partner, Mr. Li Yinwu (owner of the “Xizi Morning Glory” trademark in China) after he registered overseas Lii Audio trademark with his sole ownership. Nevertheless, we initially hoped to maintain a friendly separation. We believed the market was large enough for multiple players and that competition would benefit the full-range audio community.
Unfortunately, instead of focusing on product development, “Xizi Morning Glory” has attempted to capitalize on our achievements through improper means. They have spread rumors accusing us of stealing their identity and copying their work to claim the title of “original Lii Audio”.
For those who have followed our journey, these rumors are easily debunked by facts. However, we understand that their repeated circulation has led some to believe them. Acting on a genuine desire to do what’s right, some have unknowingly helped spread this misinformation.
We believe competition should be based on product quality and service, not rumors. For the past seven years, we have avoided engaging in public disputes to protect the reputation of our brand and the passion of our customers. However, due to ongoing defamation, we feel it is necessary to clarify the truth. We hope this statement puts an end to the rumors and encourages a return to fair competition based on merit, rather than attempts to take over our achievement while damaging our reputation.
Here are major untruthful rumors spread by “Lii Audio” and we hereby would like to debunk with facts, as relatively long you can click to expand and check each one:
Untruthful rumor 1: “Lii Audio” was registered in North America for “recognition”.
It was registered in USA in 2019 skipping all the other partners, and the aim was to dominate the partnership with brand registry, but we decided not to comply and started over with a new brand we globally registered, Lii Song.
Untruthful rumor 2: Lii Song is founded by “an ex-employee” that “stole website, sales channel, stock of products and technologies”
Firstly, Xizi Morning Glory avoided the most important part: we were partners with both contract of partnership and end of partnership and have never been employees, secondly, to the rumor itself, these what he claimed we “stole” from him are almost all elements for a business. If really an “employee” can “steal” all of these, that literally means that he is the boss himself.
Untruthful rumor 3: Lii Song has been copying “Lii Audio”
Here is what “original Lii Audio” was selling on its “flagship store” right after the split, appearance 100% identical as Acoustic Elegance Dipole 15.
Also, this is what “Lii Audio” was selling as “W-21” before Lii Song launched the authentic W-21:
And this is its “W-21” after our authentic W-21 launched:
Authentic Lii Song W-21:
Untruthful rumor 4: Lii Song has no competence of R&D and sticks on old models, “Lii Audio” often comes with new models
By the time of split there were only 5 models listed and recognized by market: Fast-8, F-12, F-15, Crystal-10. Today Lii Song has over 60 models and in complete series: F, Fast, Silver and Platinum series with consistent design and style, used and recognized by tens of thousands of audiophiles worldwide. Even for old models we both have, we are not afraid of competition of “Lii Audio” with low-price approach as we got all of them upgraded and welcome anyone to do A/B comparison.
We believe that consistency is important for long-term development of a brand and as our models are produced by hundreds of pairs each time prior to being introduced into market, we seriously research and develop, at cost of multiple abandoned pro-types and dedicated modules to make sure everything being as best as possible before listing the model. Here-below is picture of different pro-types we made before finally listing Crystal-6:
In the other hand, Xizi Morning Glory takes an easy approach by just combining components available in hand thus never stay consistent for a same model:
Also, this is what it did to create “W-18” woofer, by just modifying the phase cone of “F-18” “full range”:
If Lii Song were to simply grab random parts to create “new models” or replace existing ones to take advantage of existing reviews about the latter, we would never have earned the trust of so many audiophiles. As far as we can see, Xizi Morning Glory is now taking advantage of the reputation we built, while trying to make a quick profit and doesn’t care about ruining it.
Untruthful rumor 5: Lii Song takes advantage of language barrier and fake “Lii Audio” overseas, while it’s unknown in China.
In the contrary, we are well-known among Chinese audiophiles.
By the time we write this our Taobao shop created in 2020 already has 4738 fans, while Xizi Morning Glory shop created in 2006, 14 years more than ours, only has 8070 fans. And it’s commonly acknowledged that our products are better with higher pricing.
On RedNote, Lii Song has 2659 fans while Xizi Morning Glory has 49
On Douyin (Chinese TikTok), we have 12k fans while Xizi Morning Glory only has 806
We can proudly state that in our domestic market without language barrier, Lii Song is well known for competing with better and seriously developed products and services instead of low prices.
Untruthful rumor 6: We were sued on court by “Lii Audio” in China and had to stop “violating their rights”
We have never heard of any “lawsuit” like the one being claimed. And if such a case were to be brought up, we are more than willing to share all the proof of how Xizi Morning Glory broke our partnership agreement while we were working together and compete in indecent way while we are apart.
Our headquarters, factory, and our own lab with an anechoic chamber are all operating smoothly and consistently as Lii Song brand. We have no reason to pretend to be a competitor whose entire yearly revenue is less than what we spend yearly on research and development alone.
These unfounded rumors have previously been circulated among Chinese audiophiles but were quickly refuted by verifiable facts. However, our patience on the international stage appears to have been misunderstood as weakness, resulting in the creation of further misleading rumors designed to damage our reputation and tarnish this beloved hobby. Consequently, we have decided to publicly address and debunk these fabrications. We also take this opportunity to call upon Xizi Morning Glory, “Lii Audio”, to honor the oath we took when we first established Lii Audio together: to create exceptional full-range products with passion and integrity. We have always welcomed competition based on product quality and service, but never through the dissemination of disinformation or acts of piracy.